TeleReportal Changes DRTV Marketers' Options

The AfterMarket Co. and Web-ldeals launch 'Net-based reporting system

By Judianne Triglia

November 2000

 

Debuting at the Electronic Retailing Association's (ERA) expo in September, TeleReportal, an Internet-based reporting system designed for DRTV marketers, was a big hit with the companies that viewed the system in action, says Steven Pittendrigh, CEO for The AfterMarket Co.

TeleReportal was created by The AfterMarket Co., and is supported by technology developed by Web-Ideals, a provider of information processing and marketing services, to track the progress of integrated direct response campaigns.

"Telemarketing companies, media companies, fulfillment companies and credit card processing companies, all have to provide reports on a daily batch basis [for your campaign]," says Justin Drellich, CEO for Web-Ideals. "Twenty-four to 48 hours later, you're analyzing the results that are old news. [TeleReportal allows] one point of entry to get the information on what all four of those agents are doing at all times."

The Web-based system, which is aimed at tracking DRTV campaigns, was created as an extension of Web-Ideals' I3C technology, says Drellich. I3C (Integrated Interactive Information Center) centralizes data from all parts of a campaign in one place on the Web and updates it in real-time.

In addition to TeleReportal, Web-Ideals launched a further extension of I3C at the ERA Expo called M3C (Media Marketing Management Center). M3C takes the information provided in TeleReportal and I3C, and analyzes the campaign data in detail. M3C is also a Web-based system, and produces real-time results for marketing executives.