2-Step Offer

The advertised offer is a low-end or sample-size version of the actual product to be sold. Only customers who order the advertised product are offered the higher-priced product.

2-Step offers help niche marketers
use mass media profitably

Products with a narrow, targeted audience can now profit from the broad reach of TV and radio, thanks to a 2-step sales strategy InPulse has used successfully for many clients.

By advertising a low-end or sample-size version of the product you are trying to sell, you can generate thousands of highly qualified leads for even highly targeted products. For example: a coin company can advertise a low-priced, single collectible coin, then offer a more expensive continuity series to the buyers of the advertised coin. This approach is ideal for:

• Cosmetics
• Nutritionals and Weight Loss Products
• Collectible Series
• Coaching Programs

Through this approach, you can often sell products costing hundreds of dollars that would otherwise be impossible to sell through mass media like TV or radio.