Soft Offer

An ad that does not state the full price of the product. It may simply ask the customer to call for more information (often called lead-generation advertising) or it may mention a low trial cost. (Example: "Try it for 30 days for just $14.95.")

Increase your call volume
with a soft offer

Soft offer strategies have become a popular way to increase call volume in today's crowded marketplace. In both cases, callers do not know the full cost of the product and are usually calling for more information. Achieving this sale is a two-step process.

Earning Your Customers' Trust

First the consultant must describe the product benefits in detail and answer any questions convincingly, so that the caller fully understands the offer without the need for a brochure. Once the customer's questions are answered, the consultant must close the sale by demonstrating that the offer meets the customer's expressed need. It's a difficult process that requires the superior sales skill you get from InPulse.

A Seamless Extension of Your Own Company

That's why InPulse never "drops down" calls to less-experienced consultants or training groups. Every consultant that answers your calls has been specifically trained on the details of your product and offer. From the moment they answer the phone until the order is taken, InPulse consultants act as an extension of your company.